Public Relations for Public Health and Social Good (eBook, PDF)

Redaktion: McKeever, Brooke W.

• Format: PDF

Produktbeschreibung

Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 232
• Erscheinungstermin: 25. Juli 2024
• Englisch
• ISBN-13: 9781040090831
• Artikelnr.: 72245973

Autorenporträt

Brooke W. McKeever is Professor and Chair of the Department of Advertising & Public Relations in the College of Communication & Information Sciences at the University of Alabama, USA.

Inhaltsangabe

Part 1: Introduction and Foundations 1. A Public Relations Approach to
Public Health and Social Change 2. Public Relations and Understanding
Culture as a Social Determinant of Health 3. Ethical Relationships and
Responsibilities Contribute to Social Good 4. "Racism is a U.S. public
health crisis": How Public Relations and Intersectionality Interact to Form
This Reality of Public Health Today Part 2: Concepts and Competencies 5.
Exploring the Intersections of Stewardship in Public Relations and Public
Health 6. Advocacy, Activism, and Gun Violence Communication 7. Crisis
Communication for Social Good 8. Health Justice for the Past, Present, and
Future: Exploring the Linkage between Social Movements and Public Relations
Part 3: Places and Spaces 9. Nonprofit Organizations: A Force for Good 10.
High Stakes, Low Trust: Government Public Relations 11. Proving It with
Action: Embracing a Responsibility to Advocate for Social Change Part 4:
Examples from Abroad 12. Managing Digital Strategic Communication during
the COVID-19 Pandemic: Insights from Italian Ministries and Governmental
Institutions 13. A Decade of Communicating about Mental Health after Crises
in Christchurch, New Zealand