Public Relations in Global Cultural Contexts (eBook, PDF)

Multi-paradigmatic Perspectives
Redaktion: Bardhan, Nilanjana; Weaver, C. Kay

• Format: PDF

Produktbeschreibung

This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 312
• Erscheinungstermin: 31. Januar 2011
• Englisch
• ISBN-13: 9781135236830
• Artikelnr.: 38256229

Autorenporträt

Nilanjana Bardhan is an Associate Professor in the Department of Speech Communication at Southern Illinois University-Carbondale, USA. She teaches and conducts research in the areas of public relations (especially in global contexts) and intercultural/international communication. She has practitioner experience in India and in the US, and her scholarship has appeared in a number of edited book collections and journals such as the Journal of Public Relations Research, Journal of Communication Management, Communication Education, Mass Communication and Society, and the Journal of Health Communication. C. Kay Weaver is a Professor in the Department of Management Communication at the University of Waikato, New Zealand. She has taught across the fields of public relations, communication, media, and film studies in the UK and New Zealand. Her research has been published in a number of books and edited collections and in journals such as Public Relations Review, Journal of Public Relations Research, Journal of Applied Communication Research, Media, Culture & Society, New Media & Society, and Feminist Media Studies.

Inhaltsangabe

* Critical Perspectives in Global Public Relations
* How Intercultural Communication Theory Informs Public Relations
Practice in Global Settings
* Culture, Communication, and Third Culture Building in Public
Relations Within Global Flux
* Intercultural Typologies and Public Relations Research: A Critique of
Hofstede's Dimensions
* The Need for a Postmodern Turn in Global Public Relations
* Critiquing the Generic/Specific Public Relations Theory: The Need to
Close the Transnational Knowledge Gap
* Public Relations and Marginalization in a Global Context: A
Postcolonial Critique
* Chi-Based Strategies for Public Relations in a Globalizing World
* Public Relations, Globalization, and Culture: Framing Methodological
Debates and Future Directions