Takashi Inoue

Public Relations in Hyper-globalization (eBook, ePUB)

Essential Relationship Management - A Japan Perspective

• Format: ePub

Produktbeschreibung

Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today's hyper-globalization. Embedding this book's ethics based "self-correction model" assures governance to navigate a rapidly changing global environment.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 306
• Erscheinungstermin: 9. April 2018
• Englisch
• ISBN-13: 9781351679626
• Artikelnr.: 54177566

Autorenporträt

Takashi Inoue is CEO of Inoue Public Relations and Visiting Professor at Kyoto University's Graduate School of Management, Akita International University, and Communication University of China. He has over 45 years in public relations, and has published three PR books. He has presented numerous speeches on public relations, and is also creator of the "PR Life-Cycle" and "PR Self-Correction" models.

Inhaltsangabe

Introduction 1. Public Relations for Top Management in an Age of
Hyper-globalization 2. Effective Stakeholder Relationship Management:
Fostering Successful Global Leaders 3. Historical Growth of Public
Relations and its Development in Japan 4. Standing Out in the Globalized
Crowd: Brands, Reputation, and Public Relations 5. Crisis Management
Through the Eyes of Public Relations 6. Strategic Public Relations and the
PR Life-Cycle Model 7. Media Relations Training: Successful Executive's
Competitive Career Advantage 8. Evaluating and Measuring Public Relations
Activities 9. Essential Changes in Corporate Communication in a Digital Age
10. Being Ethical and Successful: Development of the Self-Correction Model