Joseph M. Zappala

Public Relations Writing Worktext (eBook, PDF)

A Practical Guide for the Profession

• Format: PDF

Produktbeschreibung

Public Relations Writing Worktext provides an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. Examples accompany the discussions, providing guidance and structure for the varied writing activities. It is a valuable resource for professionals as well as a practical classroom text for students planning careers in public relations.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 312
• Erscheinungstermin: 2. April 2010
• Englisch
• ISBN-13: 9781135231583
• Artikelnr.: 42981163

Autorenporträt

Joseph M. Zappala is director of communications at the Industrial and Labor Relations School at Cornell University.

Ann R. Carden is an assistant professor of communication at the State University of New York at Fredonia, where she teaches public relations. She has 20 years experience managing public relations and 11 years experience in broadcast journalism. Ann's research interest focuses on the use of public relations in the travel and tourism industry.