The book also examines data mining approaches such as decision trees and neural networks, showing how to involve the public in the decision-making process to create policies that encourage public transport demand. Measuring passenger's views on public transportation is of critical concern to promote wider transit use in cities around the world.
- Includes insights from both theoretical and practical points of view for both researchers and practitioners
- Features case studies in each chapter that apply models discussed
- Helps readers develop and design their own studies for measuring quality of service
- Shows how to include perceived quality in contracts
- Provides access to the survey formulas and data to better enable implementation of models
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