Saloni Firasta-Vastani, Jagdish N. Sheth

Purpose-Driven Pricing (eBook, ePUB)

Leveraging the Power of Pricing for Profit and Societal Good

• Format: ePub

Produktbeschreibung

This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 29. Juli 2024
• Englisch
• ISBN-13: 9781040038970
• Artikelnr.: 72243528

Autorenporträt

Saloni Firasta-Vastani is a seasoned consultant and a professor at Goizueta Business School at Emory University, and teaches pricing strategy and monetization curriculum to graduate, executive and undergraduate programs. She is a frequent speaker and commentator at industry conferences and on the radio, TV, and print media channels, such as NPR, CNN, Fox, ABC, and NBC.

Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing at Goizueta Business School at Emory University, has over 350 publications. A global marketing luminary, he is the recipient of PD Converse, Padma Bhushan, Parlin, and Wilkie Awards.

Inhaltsangabe

Part I: The forces behind purpose-driven pricing 1. Pricing for societal
impact: why does it matter? 2. Seeking internal alignment and true costs 3.
Innovation diffusion: pricing for growth 4. Behavioral pricing for a better
world faster Part II: Bringing stakeholders along 5. The role of government
policy 6. Bringing customers along 7. Ecosystems of collaborators 8. Future
implications Part III: Case studies 9. Case studies: the seven tactics.