Nikos Mourkogiannis

Purpose: The Starting Point of Great Companies (eBook, ePUB)

• Format: ePub

Produktbeschreibung

In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.

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Produktdetails

• Verlag: St. Martin's Publishing Group
• Seitenzahl: 272
• Erscheinungstermin: 16. Dezember 2014
• Englisch
• ISBN-13: 9781466887442
• Artikelnr.: 42135481

Autorenporträt

Nikos Mourkogiannis; Foreword by Roger Fisher

Inhaltsangabe

Acknowledgments
Foreword - Roger Fisher
Part I: What is Purpose?
Introducing Purpose
The Real Value of Purpose
What Purpose is Not
Part II: Great Stories of Purpose
Tom Watson's Passion for Discovery
Warren Buffett and the Excellence of Financial Artistry
Sam Walton's Altruistic Commitment to the Customer
The Heroic Purpose of Henry Ford and Siegmund Warburg
Part III: How Purpose Builds Greatness
Purpose and Morale
Purpose and Innovation
Purpose and Competitive Advantage
Purpose and Leadership
Epilogue: Purpose in Action
Appendix One: Panthea and Booz Allen Hamilton: Our Proposition
Appendix Two: 50 Key Points
Notes
Critical Bibliography
Index

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PART I: WHAT IS PURPOSE?
Introducing Purpose
The Real Value of Purpose
What Purpose Is Not
PART II: GREAT STORIES OF PURPOSE
Tom Watson's Passion for Discovery
Warren Buffett and the Excellence of Financial Artistry
Sam Walton's Altruistic Commitment to the Customer
The Heroic Purpose of Henry Ford and Siegmund Warburg
PART III: HOW PURPOSE BUILDS GREATNESS
Purpose and Morale
Purpose and Innovation
Purpose and Competitive Advantage
Purpose and Leadership
Purpose in Action