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Over time, businesses have defined success by one factor: profitability. While that hasn't changed completely, in more recent years the role of business has evolved as leaders have been focused on creating a greater positive impact. Purposeful Profits provides first-hand accounts from those working inside successful companies, large and small, local and global, as to how this evolution has taken shape, what it means for the future of business profitability, and why being a business that is purpose-driven is as important as any other measure of success. Joanne Sonenshine shares these…mehr
Over time, businesses have defined success by one factor: profitability. While that hasn't changed completely, in more recent years the role of business has evolved as leaders have been focused on creating a greater positive impact.
Purposeful Profits provides first-hand accounts from those working inside successful companies, large and small, local and global, as to how this evolution has taken shape, what it means for the future of business profitability, and why being a business that is purpose-driven is as important as any other measure of success. Joanne Sonenshine shares these stories to showcase how decision making with empathy and purpose can transform a corporation from one solely seeking to make money, into one that is successful both for its profits, but also for its impact.
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Joanne Sonenshine is Founder + CEO of Connective Impact, an advisory firm aiding organizations in partnership strategy and fundraising diversification to address social, environmental and economic development challenges through collaboration. A trained development economist, Joanne has devoted her career to helping decision-makers, corporate leaders and entrepreneurs coalesce to create more formidable impact in their work. Joanne's first book, ChangeSeekers: Finding Your Path to Impact, documents how to overcome fear, uncertainty and risk aversion to seek fulfillment in one's life, and truly make a difference. Joanne lives in Arlington, Virginia, with her husband and two boys.
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