Wendy Gordon, Roy Langmaid

Qualitative Market Research (eBook, ePUB)

A Practitioner's and Buyer's Guide

• Format: ePub

Produktbeschreibung

This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential. A clear understanding of their strengths and weaknesses is therefore vital to anyone involved in research - whether market, industrial, social, governmental or medical.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 2. März 2022
• Englisch
• ISBN-13: 9781351907392
• Artikelnr.: 63497400

Autorenporträt

Wendy Gordon and Roy Langmaid run successful qualitative research practices in London. They are also actively involved in the advertising and market research industries and teach and write on a broad range of contemporary issues in this field.