Emmanuel Mogaji, Varsha Jain, Himani Sharma

Qualitative Research for a Digital World (eBook, ePUB)

A Practical Guide

• Format: ePub

Produktbeschreibung

Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.

This book will provide you with

· The knowledge you need to advance your qualitative research understanding across all disciplines.

· A practical reflection of the application of relevant research methodologies.

· An overview of research ideas, cases, and examples.

With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.

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Produktdetails

• Verlag: SAGE Publications
• Erscheinungstermin: 8. November 2024
• Englisch
• ISBN-13: 9781529679182
• Artikelnr.: 70878089

Autorenporträt

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.

Inhaltsangabe

Chapter 1: Philosophies of Research
Chapter 2: Research Design Ethics
Chapter 3: Digital Ethnography, Netnography, and Online Immersion
Chapter 4: Digital Dairy
Chapter 5: ALARA Model of information Search Opening Case Vignette
Chapter 6: Screencasting
Chapter 7: Online Interviews
Chapter 8: Online Focus Group Discussions
Chapter 9: The e-Delphi Method
Chapter 10: Discourse Analysis
Chapter 11: Thematic Analysis
Chapter 12: Content Analysis
Chapter 13: Data Management Plan
Chapter 14: Contemplating the advances of Digital Technology.