Chris Hackley

Qualitative Research in Marketing and Management (eBook, PDF)

Doing Interpretive Research Projects

• Format: PDF

Produktbeschreibung

This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 316
• Erscheinungstermin: 17. Dezember 2024
• Englisch
• ISBN-13: 9781040272466
• Artikelnr.: 72295374

Autorenporträt

Chris Hackley PhD is Full Professor of Marketing at Royal Holloway, University of London, UK.

Inhaltsangabe

Part 1: Doing Qualitative Research Projects 1. Qualitative Research Student
Projects and Interpretation 2. Deciding on the topic and Designing the
Study 3. Writing High Quality Research Projects: From Description to
Critique 4. Gathering and Interpreting Qualitative Data Sets 5.
Sociological Paradigms and Research Philosophy Part 2: Working in
Theoretical Traditions of Interpretive Research 6. Practical Existential
Phenomenology for Student Researchers 7. Ethnography, Digital Ethnography:
Autoethnography: Practice Theory 8. Literary Theory and Qualitative
Research 9. Critical Research: Power, Ethnicity, Gender 10. Discourse
Analysis