Clare Morris

Quantitative Approaches in Business Studies uPDF eBook (eBook, PDF)

• Format: PDF

Produktbeschreibung

Quantitative Approaches in Business Studies provides a clear and accessible introduction toquantitative methods, ideal for students of business and management on undergraduate, Masters and professional courses.

With a uniquely user-friendly style, Clare Morris' popular treatment of this challenging subject is carefully designed to build students' confidence in the use and interpretation of quantitative methods. Encouraging conceptual understanding as well as practical aptitude, the text leads the reader from an initial chapter revising basic mathematics through to a concluding chapter discussing statistical research methods for student projects. Practical guidance on the use of Excel for quantitative analysis runs throughout the text, integrated with an online Excel workbook.

New for this edition

• Access to MyMathLab Global, an unrivalled online tutorial and assessment system.
• Many new 'Quantitative Methods in Practice' examples, drawn from recent and topical articles in the press and beyond.
• Substantial case-studies at the end of each chapter, integrating the material of the chapter.
• Revised and updated throughout.

MyMathLab Global will generate a personalised study plan for you and provide extensive practice questions exactly where you need them.

• Interactive questions with randomised values allow you to practise the same concept as many times as you need until you master it.
• Guided solutions break down the question for you step-by-step.
• A full e-book links out to the relevant part of the text while you are practising.

Visit www.pearsoned.co.uk/morris or www.mymathlab.com/global to access MyMathLab Global.

Clare Morris has taught quantitative methods to students of business, from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently Emeritus Professor at the University of Gloucestershire.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 544
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 23. Oktober 2015
• Englisch
• ISBN-13: 9781292122595
• Artikelnr.: 54000145

Autorenporträt

Clare Morris has taught quantitative methods to students of business from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently an Emeritus Professor at the University of Gloucestershire.

Inhaltsangabe

Introduction: Why quantitative methods?
Part 1 NUMBERS how we handle them
1. Tools of the trade: basic numeracy skills
Part 2 NUMBERS a means of communication
1. Obtaining the figures: data and data collection
2. Presenting the figures: tables and diagrams
3. Summarising the figures: measures of location and spread
4. Measuring changes: index numbers
Part 3 NUMBERS a basis for deduction
5. A firm foundation: elementary probability
6. Patterns of probability: some distributions
7. Estimating from samples: inference
8. Checking a theory: hypothesis testing
9. Making it better: statistics and quality improvement
10. Looking for connections: correlation
11. Spotting the relationship: line fitting
12. Multiple regression
Part 4 NUMBERS a tool of planning
13. Planning an inventory policy: stock control and simulation
14. Forecasting: time-series, semi-log graphs and exponential smoothing
15. Allowing for interest: financial mathematics
16. Planning production levels: linear programming
17. Planning a project: network analysis
18. Quantitative methods in the student research project