Quantitative Research Methods in Consumer Psychology (eBook, ePUB)

Contemporary and Data Driven Approaches
Redaktion: Hackett, Paul

• Format: ePub

Produktbeschreibung

This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 438
• Erscheinungstermin: 7. Dezember 2018
• Englisch
• ISBN-13: 9781317280415
• Artikelnr.: 54788708

Autorenporträt

Paul M. W. Hackett's main area of research is in the theory and application of categorical ontologies. Paul has developed the qualitative or philosophical facet theory approach. He has almost 200 publications, including 10 books. Paul is a visiting professor of at the Universities of Suffolk and Gloucestershire, a visiting researcher in psychology at Cambridge University and teaches at Emerson College. .

Inhaltsangabe

Preface Paul M. W. Hackett 1. Quantitative Research: Its Place in Consumer
Psychology Cathrine Jansson-Boyd 2. Using Contemporary Quantitative
Techniques Or Shkoler 3. Measurement Theory and Psychological Scaling
Daniel P. Hinton and Tracey Platt 4. Identify, Interpret, Monitor and
Respond to Quantitative Consumer Data on Social Media Amy Jauman 5.
Alternative Research Methods: Introducing Market Sensing-A Qualitative and
Interpretive Perspective on Research David Longbottom and Alison Lawson 6.
Big Data: Data Visualization and Quantitative Research Apps Vaidas
Lukoius and Michael R. Hyman 7. Exploring Ways of Extracting Insights from
Big Data Peter Steidl 8. Contemporary Approaches to Modeling the Consumer
Debbie Isobel Keeling 9. Connectionist Modelling of Consumer Choice Max
Greene, Peter Morgan, and Gordon Foxall 10. Uniting Theory and Empirical
Research: Market Research and Marketing Sensing Melvin Prince,
Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz 11.
Ethical Issues in Conducting Psychological Research David B. Resnik 12. A
User-Friendly Practical Guide to Preparing Data for Analysis Kerry Rees
13. Integrating and Writing Up Data Driven Quantitative Research: From
Design to Result Presentation Paul M. W. Hackett, Lydia Lu and Paul M.
Capobianco