Kate Bolton, Ian Brace

Questionnaire Design (eBook, ePUB)

How to Plan, Structure and Write Survey Material for Effective Market Research

• Format: ePub

Produktbeschreibung

Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does.

Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is making the task even harder. Your questionnaire needs to work better than ever to keep their attention. Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.

You can't write a good questionnaire unless you know exactly what you are trying to achieve. This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire. It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings. With pressure on everyone's time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 368
• Erscheinungstermin: 3. Mai 2022
• Englisch
• ISBN-13: 9781398604131
• Artikelnr.: 63900410

Autorenporträt

Kate Bolton; Ian Brace

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Defining achievable questionnaire objectives; Chapter
02: Influence of data collection approach on question design; Chapter
03: Planning a questionnaire; Chapter
04: An overview of question types; Chapter
05: Identifying types of data created by questions; Chapter
06: Creating appropriate rating scales; Chapter
07: Asking about behaviour; Chapter
08: Measuring satisfaction, image and attitudes; Chapter
09: Writing effective questions; Chapter
10: Creating a questionnaire for an online survey; Chapter
11: Engaging respondents in online surveys; Chapter
12: Choosing online survey software; Chapter
13: Considerations for interviewer
administered and paper self
completion surveys; Chapter
14: Test piloting your questionnaire; Chapter
15: Ethical issues in questionnaire design; Chapter
16: Understanding social desirability bias; Chapter
17: Designing questionnaires for multi
country surveys

---

• • Chapter - 00: Introduction;
  • Chapter - 01: Defining achievable questionnaire objectives;
  • Chapter - 02: Influence of data collection approach on question design;
  • Chapter - 03: Planning a questionnaire;
  • Chapter - 04: An overview of question types;
  • Chapter - 05: Identifying types of data created by questions;
  • Chapter - 06: Creating appropriate rating scales;
  • Chapter - 07: Asking about behaviour;
  • Chapter - 08: Measuring satisfaction, image and attitudes;
  • Chapter - 09: Writing effective questions;
  • Chapter - 10: Creating a questionnaire for an online survey;
  • Chapter - 11: Engaging respondents in online surveys;
  • Chapter - 12: Choosing online survey software;
  • Chapter - 13: Considerations for interviewer-administered and paper self-completion surveys;
  • Chapter - 14: Test piloting your questionnaire;
  • Chapter - 15: Ethical issues in questionnaire design;
  • Chapter - 16: Understanding social desirability bias;
  • Chapter - 17: Designing questionnaires for multi-country surveys

Rezensionen

"The difference between useful and useless data can often be traced back to the questionnaire. This book is a great resource, guiding you through the myriad of decisions that face the question writer." Debrah Harding, Managing Director, The Market Research Society