In this witty, engaging and deeply personal memoir, Superquinn founder and Senator Feargal Quinn shares his memories of the ups and downs of business and public life in Ireland over seven decades. He recalls his family's commercial and political roots, his childhood at Red Island holiday camp and his battles to succeed in the face of personal tragedy. He reflects on the culture of innovation he introduced in Superquinn, and his decision to sell the company that bore his name. Quinntessential Feargal provides a unique insight into the life and career of one of Ireland's best-known entrepreneurs.