Companies are adjusting their business models to keep up with the changing environment. However, this is not enough: changes that occur outside of companies put too much pressure on organizations. The only solution is to radically change the business model. It means completely rethinking the way we do business. Of course, such a transformation is associated with difficulties and high risk. But, if you want to keep your success for a long time, you have no choice. The authors analyzed the experience of more than 380 companies and now talk about how to understand that you need change, which business model to choose and how to implement these changes.
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