Eric Norberg

Radio Programming: Tactics and Strategy (eBook, ePUB)

• Format: ePub

Produktbeschreibung

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.

Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.
Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.
Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Shows radio programmers how to work toward acheiving specific objectives
Coveys the principles of agressive radio programming
Part of the Broadcasting & Cable series

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 191
• Erscheinungstermin: 7. Mai 1996
• Englisch
• ISBN-13: 9781136026898
• Artikelnr.: 47893185

Autorenporträt

Eric G. Norberg

Inhaltsangabe

Chapter 1 The Basic Principles of Radio Programming
Chapter 2 Structuring Your Station and Creating Identity
Chapter 3 Positioning Your Station against the Competition
Chapter 4 Leading an Airstaff
Chapter 5 Music as a Programming Weapon
Chapter 6 News as a Programming Weapon
Chapter 7 Promoting Your Station
Chapter 8 Grading Your Programming Performance: What You Need to Know about Ratings
Chapter 9 Working with Your General Manager
Chapter 10 Working with Sales
Chapter 11 Working with Engineering
Chapter 12 The FCC and You
Chapter 13 Attaining Your Career Goals