Ashley Herweg, Godfrey Herweg

Radios Niche Marketing Revolution FutureSell (eBook, ePUB)

• Format: ePub

Produktbeschreibung

FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 30. Juni 1997
• Englisch
• ISBN-13: 9781136026812
• Artikelnr.: 49264586

Autorenporträt

Godfrey W. and Ashley Page Herweg are radio management consultants, international seminar leaders, sales trainers, and researchers specializing in niche marketing and focus group studies. They have successful backgrounds in, radio, television, and print production, and media buying and sales at the international, national, regional, and local levels. The Herwegs have owned, operated, and managed radio stations in small, medium, and large markets. The Herwegs have also co-authored, Making More Money Selling Radio Advertising Without Numbers and Recruiting, Interviewing, Hiring, and Developing SUPERIOR SALESPEOPLE

Inhaltsangabe

Introduction
Preface
Acknowledgments
Defining Niche Marketing Opportunities
Radio's Role in Niche Marketing
Niche Marketing Research is Different
Leadership and Niche Marketing
Special Skills for Niche Marketing
The Niche Marketing Manager
Effective Niche Presentations
A Positive Glimpse into the Future
Conclusion
Suggested Further Reading
Epilogue
Appendix
About the Authors