Brett Ashley Crawford, Paul Hansen

Raising the Curtain (eBook, PDF)

Technology Success Stories from Performing Arts Leaders and Artists

• Format: PDF

Produktbeschreibung

Learn how emerging technologies benefit artists and performing arts organizations Raising the Curtain: Technology Success Stories from Performing Arts Leaders and Artists focuses on empowering artists and performing arts organizations in theater, dance, and music to grow audiences and to increase impact through smart and strategic uses of technology. This book will help you effectively increase your artistic and administrative reach in order to expand your outreach to diverse audiences, without breaking the bank. In fact, you'll be more efficient by choosing multi-function technologies that work for you. You'll also see how advanced software can extend your donor reach--and ensure that you're contacting donors at the right time. You can also maximize your organization's brand by incorporating social media, AI tools, media streaming platforms, and more. Inside, you'll learn about the most useful tech tools out there, including a wide breadth of technology, from Tessitura to A.I., from the success stories of artists such as Emmet Cohen and Jane Monheit, and organizations such as Attack Theatre and The Kennedy Center. Even more importantly, you'll gain the confidence you need to incorporate technology into all areas of your organization in order to define your path to greater success. * Discover software platforms, online tools, and other interactive technologies useful to designers, artists, and arts organizations * Save money, expand your reach, and future-proof your performing arts organization or career * Lead conversations about technologies and digital opportunities with staff, board members, or donors * Get an overview of technology that addresses the unique opportunities and challenges facing the performing arts industry This book is a great resource for performing arts administrators and artists to learn new ideas about technology solutions. Administrators, leaders, and performers alike will appreciate the opportunity to bring art to audiences using today's latest innovations.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 256
• Erscheinungstermin: 30. Januar 2024
• Englisch
• ISBN-13: 9781394203567
• Artikelnr.: 69901241

Autorenporträt

BRETT ASHLEY CRAWFORD, PhD is an associate teaching professor of Arts Management at Carnegie Mellon University. She leads the Arts Management and Technology Laboratory (AMT Lab), researching exciting emerging technology in the performing arts. PAUL HANSEN is a performing arts marketing consultant and writer.

Inhaltsangabe

Introduction xiii

Chapter 1 Getting on the Same Page: Efficient Internal Communication + Project Management 1

Times Change, but How Do We? 2

How Knowledge Systems Create Success 4

Internal Communications: From Memos to Email and Slack 8

Managing the Workflow: Project Management Software 13

Asana 15

Airtable 15

ArtsVision 17

Training 20

The Selection Process 21

Summary 22

Takeaways 23

Technology Solutions 23

Knowledge Management 23

Internal Communications 24

Project Management 24

Notes 24

Chapter 2 Keeping Track of Everyone 27

Structuring the System 30

Gathering + Cleaning 33

Using Data Analytics for Strategy + Planning 36

Data- Forward Company Culture 40

User Training + Onboarding 40

Privacy, Security + Legal Compliance 43

Artificial Intelligence: Automation, Machine Learning, + Chatbots 46

Selecting + Designing a CRM with a Robust CDP 48

Takeaways 49

Technology Solutions 56

Structuring the System 56

Gathering + Cleaning 57

User Training + Onboarding 57

Privacy, Security, + Legal Compliance 58

Notes 58

Chapter 3 Growing Audiences + Donors: Tools + Tactics 59

Marketing + Communications 60

The Customer Journey + User Experience Design 62

People's Light 65

Data and Automation 67

TheatreSquared 67

Team, Tools, + Tactics 68

Website 69

People's Light 69

Video 70

Black Ensemble Theater 71

Social Media 71

Emmet Cohen 72

People's Light 72

PARA.MAR Dance 74

Email 74

Black Ensemble Theater 74

People's Light 74

Emmet Cohen 75

Subscriptions Are Not Dead 75

Savannah Philharmonic 76

Artists 81

Artificial Intelligence-- Now + the Future 81

Donations Adapt: Apps, Taps, Codes, + NFTs 83

DipJar 84

QR Codes 86

NFTs 87

Takeaways 88

Technology Solutions 89

Video 89

Project Management 89

Special Events 90

Artificial Intelligence 90

Email 90

Data Analysis for Marketing 90

Subscription 91

Customer Management Systems 91

Project Management + Surveys 91

Chapter 4 Making Magic: Enhancing Artistic Productions 93

Set Design 94

Czerton Lim, Freelance Set Designer for Clue at Indiana Repertory Theatre (IRT) and Syracuse Stage 94

Scott Penner, Freelance Set Designer for The Merry Wives of Windsor at American Players Theatre (APT) 97

Costume Design 99

Eric Winterling, Costume Creator 99

Scott Penner, Freelance Costume Designer 101

Lighting Design 102

Brandon Stirling Baker, Lighting Director for Boston Ballet and Freelance Lighting Designer 102

Indiana Repertory Theatre (IRT) in Indianapolis 104

Video Design 105

Benjamin Pearcy, Chief Technology Officer and Project Director at 59 Productions 106

Jason H. Thompson and Kaitlyn Pietras, PXT Studio 108

Lawrence Shea, Media Architect 112

Sound Design + Music Composition 114

Indiana Repertory Theatre (IRT), Indianapolis 114

Sartje Pickett, Freelance Composer + Sound Designer 115

The Benedum Center for the Performing Arts 116

Playwriting, Directing, + Casting 118
&nbs