Milton Lodge

Rationalizing Voter (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 22. April 2013
• Englisch
• ISBN-13: 9781107064751
• Artikelnr.: 39502117

Autorenporträt

Milton Lodge is a Distinguished University Professor of Political Science at Stony Brook University. He is the author of three books and numerous research articles in political science and psychology, a Fulbright Research Scholar (Nepal), a Research Scholar at the Netherlands Institute for Advanced Study and a member of the American Academy of Arts and Sciences.

Inhaltsangabe

1. Unconscious thinking on political judgment, reasoning, and behavior
2. The John Q. Public model of political information processing
3. Experimental tests of automatic hot cognition
4. Implicit identifications in political information processing
5. Affect transfer and the evaluation of political candidates
6. Affective contagion and political thinking
7. Motivated political reasoning
8. A computational model of the citizen as motivated reasoner
9. Affect, cognition, emotion: which way the causal arrow?

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1. Unconscious thinking on political judgment, reasoning, and behavior; 2. The John Q. Public model of political information processing; 3. Experimental tests of automatic hot cognition; 4. Implicit identifications in political information processing; 5. Affect transfer and the evaluation of political candidates; 6. Affective contagion and political thinking; 7. Motivated political reasoning; 8. A computational model of the citizen as motivated reasoner; 9. Affect, cognition, emotion: which way the causal arrow?

Rezensionen

"This is the most important book written on public opinion in the last quarter century, and it will drive research to come for years. It is a must-read for anyone interested in the basic foundation of democracy: public opinion." - James N. Druckman, Northwestern University