Readings in Advertising, Society, and Consumer Culture (eBook, PDF) - Hovland, Roxanne; Wolburg, Joyce M.; Haley, Eric E.
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  • Format: PDF

Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.

Produktbeschreibung
Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.

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Autorenporträt
Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley