M. Joseph Sirgy

Real Estate Marketing (eBook, ePUB)

Strategy, Personal Selling, Negotiation, Management, and Ethics

• Format: ePub

Produktbeschreibung

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book puts into context: marketing strategy, selling, negotiations, HRM and law and ethics issues.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 320
• Erscheinungstermin: 9. Mai 2014
• Englisch
• ISBN-13: 9781317689041
• Artikelnr.: 40884017

Autorenporträt

M. Joseph Sirgy is Professor of Marketing and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State University, USA.