Marion A. Brach

Real Options in Practice (eBook, PDF)

• Format: PDF

Produktbeschreibung

Explores real option theory applied in practice Real options are quickly becoming the valuation anddecision-making method of choice for many companies, including oiland gas companies, utilities and natural resource companies,pharmaceutical and biotech companies, Internet companies, and manyothers. Real Options in Practice allows readers to viewthe world of real options from the vantage point of a corporatepractitioner applying real option valuation techniques on a regularbasis. Expert Marion Brach describes the challenges of implementinga real option framework in practice within a corporate setting.Touching on the real options most firms care about, RealOptions in Practice identifies the classic types of realoptions-deferral, abandonment, switching, expansion, andcompound-and explores the main concepts critical to understandingreal option theory. Through Brach's own three-step real optionvaluation method readers will learn how the theory of real optionsis now being applied to drive better, more profitable corporatedecision-making. Marion A. Brach, MD, MBA (Hagen, Germany), has undertakenfinancial valuation of business opportunities and acquisitionsusing scenario and real option valuation in the biotech industry. Arecognized expert on real option theory and practice, Brachreceived her MBA from the Manchester Business School and frequentlyspeaks at real option seminars.

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 384
• Erscheinungstermin: 7. April 2003
• Englisch
• ISBN-13: 9780471445562
• Artikelnr.: 37301676

Autorenporträt

MARION A. BRACH, MD, MBA, has undertaken financial valuation of business opportunities and acquisitions using scenario and real option valuation in the biotech industry. She received her MBA from the Manchester Business School and wrote an MBA dissertation on the application of real options to evaluate a biotech startup. Brach has an MD degree and spent a large part of her early career in medical research. A recognized expert on real option theory and practice, Brach speaks at real option seminars.

Inhaltsangabe

Acknowledgments. Real Option
The Evolution of an Idea. Taking an Idea into Practice. The Six Basic Managerial Options. The Value of Uncertainty. A Strategic Framework for Competitive Scenarios. Adding Option Value by Intervention. Real Option Analysis
A Support Framework for Corporate Strategy. Managing Relationships with Real Options. Real Options
A Mindset to Share and Communicate. The Real Option Future. Bibliography. Index.

Rezensionen

"This reviewer cannot recommend this book too highly." - Toronto Globe & Mail