Martin Trapp

Realizing Business Model Innovation (eBook, PDF)

A Strategic Approach for Business Unit Managers

• Format: PDF

Produktbeschreibung

Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

Contents

• Definition of business model innovation in established firms
• Placing business model innovation into the arena of corporate entrepreneurship
• A conceptual business model innovation process model
• Business model innovation management practices for business unit managers

Target Groups

• Researchers and students in the fields of strategic management, corporate entrepreneurship and innovation management
• Business-unit and corporate-level managers in established firms

The Author

Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.

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Produktdetails

• Verlag: Springer Fachmedien Wiesbaden
• Seitenzahl: 184
• Erscheinungstermin: 6. Februar 2014
• Englisch
• ISBN-13: 9783658050948
• Artikelnr.: 44125868

Autorenporträt

Dr. Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.

Inhaltsangabe

Definition of business model innovation in established firms.- Placing business model innovation into the arena of corporate entrepreneurship.- A conceptual business model innovation process model.- Business model innovation management practices for business unit managers.