Yasser Mattar

Rebrand Yourself Retell Your Story (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Personal branding is a key factor in career success in the digital world today. It distinguishes us from other industry professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles.But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding?

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Produktdetails

• Verlag: Marshall Cavendish International
• Seitenzahl: 256
• Erscheinungstermin: 29. November 2022
• ISBN-13: 9789815084788
• Artikelnr.: 72467228

Autorenporträt

Dr. Yasser Mattar has worked on multiple (re)branding exercises for corporations as well as personal (re)branding for individuals. His clients have included Singapore's Ministry of Defence, Spring Singapore, and the Philippines' Southwestern University. He himself is no stranger to personal branding, having successfully branded and rebranded six times in his career. Beginning as an economic sociologist, he rebranded himself as an instructional designer, then as a startup/spinoff strategist, then as a project manager, then as a digital marketer, and then as a visual communication designer.