Evelyn Stommel investigates a crucial question within behavioral economics, namely the research on reference points within human decision making processes. Based on experimental investigations, she focuses three key challenges: what constitutes a reference point, the process of the formation of a reference point, and factors influencing the formation of reference points.
Contents
· Literature Review and Research Gaps
· Reference-Dependent Preferences
· Reference Point Adaptation and Formation
· Risk and Uncertainty
· Personality Traits and Affects
Target Groups
· Researchers and students in the field of Business Administration with focus on behavioral economics or organizational theory.
· Practitioners such as managers and consultants interested in decision making processes under risk and uncertainty.
About the Author
Evelyn Stommel has been a doctoral student at Germany's Wissenschaftliche Hochschule für Unternehmensführung (WHU) - Otto Beisheim School of Management. Today, she works as an Inhouse Consultant for a German DAX 30 industrial company.
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