Hal Malchow

Reinventing Political Advertising (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The books reviews measurements of the small effects of political advertising and recommends ways to improve its small effects, It prresents data showing the political ads are targeted to exactly the wrong voters and offers a new targeting strategy to improve the effects of political ads.

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Produktdetails

• Verlag: Self Published
• Seitenzahl: 203
• Erscheinungstermin: 15. September 2023
• Englisch
• ISBN-13: 9798218267384
• Artikelnr.: 69145016

Autorenporträt

Hal Malchow is a political consultant who pioneers the use of data and advanced statistics to target voters in political campaigns. His 2003 book, The New Poltiical Targeting, helped change how campaigns were conducted. He is author of four works of fiction, the last of which, 42 Million to One, was finalist for two national and one international awards. He is a member of the American Association of Political Consultants Hall of Fame.