Ian Shepherd

Reinventing Retail (eBook, PDF)

• Format: PDF

Produktbeschreibung

Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive. All around us traditional businesses are disappearing - undone by savvy and nimble new entrants and by failing to keep up with changing consumer demands. The world has changed beyond recognition in the last 20 years and it is not enough for retailers to launch a website and a Facebook page and proclaim themselves ready for the future. To reclaim and retain your customers, you need to reinvent yourself from the ground up. Reinventing Retail is your roadmap to understanding the new rules of the industry so you can develop your strategy to reclaim market leadership. Explore:

• Rule 1: Someone is going to sell your product at cost or even less.
• Rule 2: Everyone knows everything - nothing is a secret
• Rule 3: Reputation matters and will make or break a business
• Rule 4: Location matters, but for different reasons than it used to
• Rule 5: Knowing your customer is key - flying blind won't end well
• Rule 6: If a product or process can be dis-intermediated or simplified, it will be

Reinventing Retail will help you understand the changing retail landscape and build a strategy to stay ahead.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 232
• Erscheinungstermin: 7. Juni 2019
• Englisch
• ISBN-13: 9781292270784
• Artikelnr.: 59076791

Autorenporträt

Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, transform themselves and thrive. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers and turned declining market share into stellar growth - all based on a keen practical understanding of the consumer. Now consulting and mentoring businesses on commercial and digital topics, Ian lives in Oxford with his family.