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Make your next webinar something to write home about In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you'll learn a novel way to produce online experiences the authors call "Customer-Centric Events," hybrid, go-to-market simulations that generate high levels of attendance and participation. The authors upend conventional…mehr
Make your next webinar something to write home about In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you'll learn a novel way to produce online experiences the authors call "Customer-Centric Events," hybrid, go-to-market simulations that generate high levels of attendance and participation. The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You'll discover how to: * Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience * Use the authors' signature G.A.M.E.S. framework to drive high-quality leads * Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry A can't-miss playbook that turns everything you know about virtual events on its head--and shakes it up for good measure--Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.
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JUSTIN MICHAEL is a Co-Founder of HYPCCCYCL, the leading GTM community in business-to-business selling and a globally established thought leader on sales excellence. He has over 20 years' experience in sales leadership. JULIA NIMCHINSKI is an entrepreneur, former CMO, and Editor/Founder of GTM Mag. She's the CEO and Co-Founder of HYPCCCYCL.com. Julia invented the world's first GTM simulations where top B2B revenue leaders cross-train their skills with VCs. She applied her decade of marketing and entrepreneurship experience to found GTM Mag, a mission-driven GTM publication that elevates innovation in go-to-market strategy for the C-Suite. Julia has built several successful event series and startups and writes prolifically about disruptive GTM trends.
Inhaltsangabe
Introduction: It's time to reinvent virtual events by making them customer-centric
Section 1: Inception: Design, Build & Execute
Chapter 1: How to measure event effectiveness: pipeline generated vs. MQLs
Chapter 2: Finding Event-market Fit (EMF)
Chapter 3: Targeting: Experimentation, Iteration, and Gamification
