Petra Theunissen, Helen Sissons

Relationship Building in Public Relations (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 232
• Erscheinungstermin: 22. September 2017
• Englisch
• ISBN-13: 9781317293491
• Artikelnr.: 49273561

Autorenporträt

Petra Theunissen is Senior Lecturer and Curriculum Leader for Public Relations at Auckland University of Technology, New Zealand

Helen Sissons is Senior Lecturer and Curriculum Leader for Journalism at Auckland University of Technology, New Zealand

Inhaltsangabe

Chapter 1: Setting the Scene
Chapter 2: Relationships and relationship building
Chapter 3: Mediated relationships
Chapter 4: The PRP-PRP relationship
Chapter 5: The PRP-client relationship
Chapter 6: The PRP-journalist relationship
Chapter 7: The Organization-Public Relationship (OPR)
Chapter 8: Conclusions, observations and key principles in building
relationships