Aino Halinen

Relationship Marketing in Professional Services (eBook, PDF)

A Study of Agency-Client Dynamics in the Advertising Sector

• Format: PDF

Produktbeschreibung

This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 392
• Erscheinungstermin: 12. November 2012
• Englisch
• ISBN-13: 9781134758142
• Artikelnr.: 38460924

Autorenporträt

Aino Halinen

Inhaltsangabe

1. Introduction 2. The Research Setting 3. An Interaction Framework for the
Development of Advertising Agency-Client Relationships 4. Empirical
Research Design 5. Development of the Advertising Agency-Client
Relationship Studied 6. A Modified Process Model of Advertising
Agency-Client Relationships 7. Assessment of the Study 8. Summary