Andre Buhler, Gerd Nufer

Relationship Marketing in Sports (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Relationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 26. Juli 2012
• Englisch
• ISBN-13: 9781136436154
• Artikelnr.: 38253802

Autorenporträt

André Bühler is Head of Market Research at the world's leading sports research consultancy IFM Sports, Germany. After studying International Business and Management, Business Psychology and Marketing at Nürtingen University (Germany), he obtained a PhD in the field of sports marketing at the University of Plymouth (UK) and worked as a Research & Scholarship Consultant for the Heidelberg International Business Academy. He has published numerous papers on sports management and contributed to various books on sports marketing.

Gerd Nufer is Professor of Marketing and Management at ESB Business School, Reutlingen University and Associate Professor of Marketing at FOM Stuttgart, Germany. Previously he worked as a project leader for an international strategy and marketing consultancy and as a key account manager for a large marketing research company. His research foci are Event Marketing and Management, Sponsorship, Ambush Marketing and Sports Marketing and Management in general.