Teena Mishra

Remote Work, Internal Marketing and Human Resource Management (eBook, PDF)

Innovative Approaches and Fundamentals

• Format: PDF

Produktbeschreibung

This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. It will be of value to researchers, academics, practitioners, and students in the fields of human resource management, organizational studies, and innovation management.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 244
• Erscheinungstermin: 2. Dezember 2024
• Englisch
• ISBN-13: 9781040262337
• Artikelnr.: 72279636

Autorenporträt

Teena Mishra, PhD in management, has 14 years of work experience. She received her PhD from Barkatullah University, India, and completed a PG in management with a human resource specialization from Symbiosis, Pune, and an MCom in international business from IGNOU. She also holds a diploma in journalism, mass communication, and international business. Currently, she is working remotely with the ITM University of Vadodara, India, and Upgrade online teaching. She has taught various subjects such as human resource management, organizational behavior, marketing management, and retail management in undergraduate and postgraduate courses. Her areas of research interest include sustainable development and the environment, sustainable practices, organizational behavior, internal marketing, educational systems, marketing practices and strategy, and human resource practices.

Inhaltsangabe

1. Introduction to Remote Work 2. Significance of Remote Work 3. Myth vs
Reality of Remote Work 4. Reshaping the Work Environment 5. Remote Job
Design 6. Models of Remote Work 7. Challenges of Remote Work 8. Remote Work
Management 9. Adoption of Remote Work, Innovations, and Technology 10. Role
of Motivation and Satisfaction for Employee and Organizational Development
11. Employee Empowerment, Internal Marketing and Work Orientation 12. How
to bring Commitment and Transparency to the Organization? 13. Internal
Marketing, Commitment and Sustainable Development 14. Case Studies and
Future of Remote Work