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Research Paper (postgraduate) from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: First (77), Roehampton University London (Business School), course: BSc International Business - Entrepreneurship, language: English, abstract: This report has been generated for Venture Investors to locate a promising new market, in which it is recommended to invest in. Research pointed out that Personalized Nutrition is a fast growing market. The personalized nutrition market is emerging out of the functional food market (beneficial food) because of new innovations in nutrigenomics. “Nutrigenomics is the study of interactions between genetic and dietary factors and their influence on health and disease.” (http://genome.wellcome.ac.uk/ 2006) It gives an insight of how food interacts with human genes and that an incorrect diet can be responsible for diseases. Nutrigenomics drives the market for functional food to a new level where beneficial food can be personalized. The report analyses the market and its environment and discusses about Business and Investment opportunities within the market using a screening method. An examination of the successful development and launch of the real world outcomes will be given and recommendation for New Venture Plc. for equity investment made.