Zdzislawa Dacko-Pikiewicz

Reputation Management and Family Business (eBook, PDF)

• Format: PDF

Produktbeschreibung

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 242
• Erscheinungstermin: 31. Oktober 2021
• Englisch
• ISBN-13: 9781000509472
• Artikelnr.: 62766125

Autorenporträt

Zdzislawa Dacko-Pikiewicz is Professor of Applied Sciences and Rector at WSB University, Poland.

Inhaltsangabe

1. Reputation ¿ - importance to the modern organization 2. Areas which
determine the reputation of family businesses 3. The concept of family
business reputation management 4. Family business reputation management 5.
Evaluation, conclusions and recommendations for family business reputation
management