John Doorley, Helio Fred Garcia

Reputation Management (eBook, PDF)

The Key to Successful Public Relations and Corporate Communication

• Format: PDF

Produktbeschreibung

An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world's leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 472
• Erscheinungstermin: 14. Juli 2020
• Englisch
• ISBN-13: 9781351235013
• Artikelnr.: 59807777

Autorenporträt

John Doorley, former head of corporate communications at Merck, is now associate professor of strategic communications at Elon University and a consultant on reputation management. He built and taught the world's first undergraduate course in reputation management, at Rutgers University in 2003, and the world's first graduate course in reputation management, at New York University in 2007. He coauthored with Fraser P. Seitel Rethinking Reputation.

Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University, and also teaches in the M.S. in Public Relations and Corporate Communication program. He is an adjunct associate professor of professional development and leadership in Columbia University. He is the author of The Agony of Decision: Mental Readiness and Leadership in a Crisis and The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively.

Inhaltsangabe

1. Reputation Management 2. Ethics and Communication 3. Media Relations 4.
Social Media 5. Organizational Communication 6. Government Relations 7.
Community & Global Relations 8. Investor Relations 9. Integrated
Cocmmunication 10. Issues Management 11. Crisis Communication 12. Corporate
Responsibility 13. Public Relations Consulting 14. Challenges and
Opportunities in Corporate and Organizational Communication