Gjoko Muratovski

Research for Designers (eBook, ePUB)

A Guide to Methods and Practice

• Format: ePub

Produktbeschreibung

Design is everywhere. It influences how we live, what we wear, how we communicate, what we buy, and how we behave.

To design for the real world and define strategies rather than just implement them, you need to learn how to understand and solve complex, intricate and often unexpected problems. Research for Designers is the guide to this new, evidence-based creative process for anyone doing research in Design Studies or looking to develop their design research skills.

The book:

• Takes an organized approach to walking you through the basics of research.
• Highlights the importance of data.
• Encourages you to think in a cross-disciplinary way.

Including interviews with 10 design experts from across the globe, this guide helps you put theory into practice and conduct successful design research.

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Produktdetails

• Verlag: SAGE Publications
• Erscheinungstermin: 1. Dezember 2021
• Englisch
• ISBN-13: 9781529767551
• Artikelnr.: 62197328

Autorenporträt

By combining design-led innovation and strategic foresight with agile and lean management principles, Prof. Gjoko Muratovski helps organisations become human-centric, more efficient, and future-proofed. Prof. Muratovski has more than 25 years of experience working and collaborating with Fortune 500 companies, universities, and governments from around the world, including the U.S. Federal Government, Australian State Governments, NASA, International Space Station (ISS), World Health Organization, UNESCO, Greenpeace, TATA, Johnson & Johnson, P&G, Toyota, Ford, General Motors, Fiat Chrysler Automobiles, Amazon, and Facebook. Prof. Muratovski is the Provost and Chief Academic Officer of the AIAT Australian Institute of Advanced Technologies (Australia), an Innovation Consultant at Stanford University (USA), and Project Partner with the BMW Group + QUT Design Academy (Australia). He also holds a range of other academic appointments, including Adjunct Professor at SWPS University of Social Sciences & Humanities (Poland), Adjunct Professor at Queensland University of Technology (Australia), Adjunct Professor at Anant National University (India), and Visiting Professor at University of Zagreb (Croatia). Prior to these, he was Industry Professor at Deakin University (Australia), Visiting Professor at the Copenhagen Business School (Denmark), Guest Professor at Tongji University (China), Visiting Professor at Accademia Italiana (Italy), Scholar-in-Residence at the Frank Lloyd Wright's Fallingwater Institute (USA), and Endowed Chair and Director: Ullman School of Design at the University of Cincinnati (USA). Some of the other high profile roles that he has held include Director of the Victorian Government program Digital Futures (Australia), Scientific Expert for the Ministry of Education, University, and Research (Italy), High-End Foreign Expert with the State Administration (China), Technical Expert with the Dumfries & Galloway Council (Scotland), Advisor to the Auckland Council (New Zealand), Advisor to the Office of the Prime Minister (Macedonia), Advisor to the Ministry of Economy and Industry (Israel), and an Advisor to the White House Presidential Innovation Fellows Program (USA). Prof. Muratovski has also been an invited member of thought leading organisations such as the Yale Higher Education Leadership Summit (USA), Oxford Digital Leaders Network (UK), Oxford University Society (Australia), Forbes Councils (USA), and the Future of Learning (India). He is an Ambassador for the Good Design Awards (Australia), Fellow of the Designers Institute (New Zealand), and Fellow of the Design Research Society (UK). He holds a PhD in Design Research and Corporate Communication Strategies.

Inhaltsangabe

Chapter 1: Introduction
Chapter 2: Human-Centred Design
Chapter 3: Design as Practice, Research and Thinking
Chapter 4: Research Essentials
Chapter 5: Ethnographic Research
Chapter 6: Qualitative Research
Chapter 7: Quantitative Research
Chapter 8: Visual Research
Chapter 9: Applied Research
Chapter 10: Presenting your Research
Chapter 11: Conclusion