Research in Consumer Behavior (eBook, PDF)

Redaktion: Belk, Russell W.

• Format: PDF

Produktbeschreibung

Volume 10 of "e;Research in Consumer Behavior"e; presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

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Produktdetails

• Verlag: Emerald Group Publishing Limited
• Erscheinungstermin: 11. Juli 2006
• Englisch
• ISBN-13: 9781848559851
• Artikelnr.: 66245152