A. J. Veal, A. J. Veal

Research Methods for Leisure and Tourism (eBook, PDF)

• Format: PDF

Produktbeschreibung

Now in its 5th edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers.

This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 640
• Erscheinungstermin: 11. Oktober 2017
• Englisch
• ISBN-13: 9781292115313
• Artikelnr.: 49990031

Inhaltsangabe

I Preparation
1 Introduction to research: what, why and who?
2 Approaches to leisure and tourism research
3 Starting out – research plans and proposals
4 Research ethics
5 The range of research methods
6 Reviewing the literature
II Data collection
7 Secondary data sources
8 Observation
9 Qualitative methods: introduction and data collection
10 Questionnaire surveys: typology, design and coding
11 Experimental research
12 Case study method
13 Sampling: quantitative and qualitative
III Data analysis
14 Analysing secondary data
15 Analysing qualitative data
16 Analysing quantitative data
17 Statistical analysis
IV Communicating results
18 Preparing a research report