Research Methods in Language Attitudes (eBook, PDF)

Redaktion: Kircher, Ruth

• Format: PDF

Produktbeschreibung

Attitudes towards spoken and written language are of significant interest to researchers in sociolinguistics, applied linguistics, communication studies, and social psychology. This is the first interdisciplinary guide to traditional and cutting-edge methods for the investigation of language attitudes. Written by experts in the field, it provides an introduction to attitude theory, helps readers choose an appropriate method, and guides through research planning and design, data collection, and analysis. Chapters include step-by-step instructions to illustrate and facilitate the use of the different methods as well as case studies from a wide range of linguistic contexts. The book also goes beyond individual methods by offering guidance on how to research attitudes in multilingual and signing communities, based on historical data, with the help of priming, and by means of mixed-methods approaches.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 30. Juni 2022
• Englisch
• ISBN-13: 9781108864411
• Artikelnr.: 66183245

Inhaltsangabe

1. An introduction to language attitudes research Ruth Kircher and Lena
Zipp; Part I. Analysis of the Societal Treatment of Language: 2. Discourse
analysis of print media Olivia Walsh; 3. Content analysis of social media
Mercedes Durham; 4. Discourse analysis of spoken interaction John Bellamy;
5. Analysis of communication accommodation Jakob Leimgruber; 6. Variable
analysis James Hawkey; Part II. Direct Methods of Attitude Elicitation: 7.
Semi-structured interviews Petros Karatsareas; 8. Focus groups Michael
Hornsby; 9. Questionnaires to elicit quantitative data Ruth Kircher; 10.
Questionnaires to elicit qualitative data Lena Zipp; 11. Perceptual
dialectology Chris Montgomery; Part III. Indirect Methods of Attitude
Elicitation: 12. The matched-guise technique Verónica Loureiro-Rodríguez
and Elif Acar; 13. The verbal-guise technique Marko Dragojevic and Sean
Goatley-Soan; 14. The theatre-audience method Tore Kristiansen; 15.
Experimental methods to elicit language attitudes among children Jasmine M.
DeJesus, Radhika Santhanagopalan, and Katherine D. Kinzler; 16. The
Implicit Association Test paradigm Laura Rosseel; Part IV. Overarching
Issues of Language Attitudes Research: 17. Researching language attitudes
in multilingual communities Bernadette O'Rourke; 18. Researching language
attitudes in signing communities Annelies Kusters, Maartje De Meulder, and
Erin Moriarty; 19. Researching language attitudes based on historical data
Anna D. Havinga and Andreas Krogull; 20. The use of priming in language
attitudes research Abby Walker, Katie Drager, and Jennifer Hay; 21.
Mixed-methods approaches to the study of language attitudes Ruth Kircher
and James Hawkey.