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  • Format: ePub

A short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism. It's an ideal supplement to a more detailed text on research methods, as a guide to help choose which research methods to use in a study, and an explanation of different options for company owners and managers of organizations who might want to do research or hire a research company to conduct a study for them.
The chapters cover these topics:
- What is research and how it differs from program evaluation
- Choosing a
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Produktbeschreibung
A short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism. It's an ideal supplement to a more detailed text on research methods, as a guide to help choose which research methods to use in a study, and an explanation of different options for company owners and managers of organizations who might want to do research or hire a research company to conduct a study for them.

The chapters cover these topics:

- What is research and how it differs from program evaluation

- Choosing a research topic

- The contribution of different disciplines to the social sciences

- Different research approaches in social science research

- Using observation in social research

- Using qualitative and quantitative research methods

- The main characteristics, advantages, and disadvantages of different sampling methods

- The main techniques for analyzing surveys and their advantages, and disadvantages

- The major statistical concepts

- The major data analysis techniques

- The easiest method for social research


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Autorenporträt
Gini Graham Scott, Ph.D., J.D. is an internationally known writer, consultant, speaker, and workshop leader, who has published over 50 books with major publishers dealing with social trends, lifestyles, criminal justice, work, and professional and personal development. She does workshops on finding publishers, agents, and getting published, and works with clients as a ghostwriter, co-writer, and consultant. She helps writers and filmmakers find publishers, agents, film producers, and distributors through her company Publishers, Agents and Films (http://www.publishersagentsandfilms.com). She is also an indie filmmaker, who has written and produced over 60 short videos, and has a feature film: SUICIDE PARTY: SAVE DAVE being released in 2015. Her Websites are http://www.ginigrahamscott.com, http://www.changemakerspublishandwriting.com and www.changemakersproductions.com. Videos are at www.youtube.com/changemakersprod.