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"This is a unique and comprehensive textbook on research practice in the field of creative and cultural industries. It sets out the entire spectrum of relevant methods and research procedures - from humanities and social science research, analysis and interpretation, to data collation and to ethics. It does this in as succinct and cohesive way as possible, making the book useful for a speedy consultation on a specific method, or as a general companion for professional research practice, essay or report writing, or project design - by student, consultant or academic professional. Its synthesis of a huge breadth of research practice contributes to the field-building of our unique and dynamic interdisciplinary field, 'creative and cultural industries'. It will be a fundamental text for any course or professional project involving research." Jonathan Vickery, Associate Professor and Course Director, MA Arts Enterprise and Development, University of Warwick, UK