Responding To the Screen (eBook, ePUB)

Reception and Reaction Processes
Redaktion: Bryant, Jennings; Zillmann, Dolf

• Format: ePub

Produktbeschreibung

This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 416
• Erscheinungstermin: 5. November 2013
• Englisch
• ISBN-13: 9781136690907
• Artikelnr.: 39993524

Autorenporträt

Jennings Bryant, Dolf Zillmann

Inhaltsangabe

Contents: Part I:Reception and Reaction Processes.D.R. Anderson
J. Burns
Paying Attention to Television. E.L. Palmer
M. MacNeil
Children's Comprehension Processes: From Piaget to Public Policy. D.M. Sanbonmatsu
R.H. Fazio
Construct Accessibility: Determinants
Consequences
and Implications for the Media. C. Hoffner
J. Cantor
Perceiving and Responding to Mass Media Characters. D. Zillmann
Television Viewing and Physiological Arousal. D. Zillmann
Empathy: Affect From Bearing Witness to the Emotions of Others. J. Cantor
Fright Responses to Mass Media Productions. D.R. Anderson
D.E. Field
Online and Offline Assessment of the Television Audience. J. Bryant
S.C. Rockwell
Evolving Cognitive Models in Mass Communication Reception Processes. Part II:Responding to Program Genres.B. Gunter
Responding to News and Public Affairs. D. Zillmann
J. Bryant
Responding to Comedy: The Sense and Nonsense of Humor. D. Zillmann
The Logic of Suspense and Mystery. R. Tamborini
Responding to Horror: Determinants of Exposure and Appeal. J. Weaver
Responding to Erotica: Perceptual Processes and Dispositional Implications. P.B. Crabb
J.H. Goldstein
The Social Psychology of Watching Sports: From Ilium to Living Room. B.L. Sherman
L.W. Etling
Perceiving and Processing Music Television.