Roger Fields

Restaurant Success by the Numbers, Second Edition (eBook, ePUB)

A Money-Guy's Guide to Opening the Next New Hot Spot

• Format: ePub

Produktbeschreibung

This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. The majority of restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! Roger Fields--money-guy, restaurant owner, and restaurant consultant--shows how eateries can get past that challenging first year and keep diners coming back for more. The only restaurant start-up guide written by a certified accountant, this book gives readers an edge when making key decisions about funding, location, hiring, menu-making, number-crunching, and turning a profit--complete with sample sales forecasts and operating budgets. This updated edition also includes strategies for capitalizing on the latest food, drink, and technology trends. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.

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Produktdetails

• Verlag: Clarkson Potter/Ten Speed
• Seitenzahl: 320
• Erscheinungstermin: 15. Juli 2014
• Englisch
• ISBN-13: 9781607745594
• Artikelnr.: 41338973

Autorenporträt

ROGER FIELDS, CPA, owned two successful restaurants in New York City before moving to the San Francisco Bay Area. He is currently a partner at Merchants Accounting Services, an accounting, tax, and consulting firm that specializes in restaurants.

Inhaltsangabe

Introduction
Dreaming for Success
Chapter 1 The Rules of the Game
Chapter 2 Your Restaurant Concept
Chapter 3 Your Target Market
Chapter 4 Location, Location, Location
Chapter 5 Dollars and Sense
Developing the Details
Chapter 6 Constructing the Menu
Chapter 7 Fashioning Design & Ambience
Chapter 8 Setting the Table
Chapter 9 Raising the Bar
Chapter 10 Designing the Kitchen
Chapter 11 Staffing
Getting Down to Business
Chapter 12 Getting the Money to Make It a Reality
Chapter 13 Setting Up Your Business
Chapter 14 Taking It to the Streets
Chapter 15 Opening Day and Beyond
Index