Retail and Marketing Channels (RLE Retailing and Distribution) (eBook, PDF)

Redaktion: Reddy, Srinivas; Pellegrini, Luca

• Format: PDF

Produktbeschreibung

Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.

This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.

First published 1989.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 352
• Erscheinungstermin: 2. Oktober 2012
• Englisch
• ISBN-13: 9781136245732
• Artikelnr.: 38248819

Autorenporträt

Srinivas Reddy, Luca Pellegrini

Inhaltsangabe

List of tables. List of figures. Acknowledgements. List of contributors.
Introduction. Part 1. The structure of vertical relationships 1. Consumers'
behaviour and producer-distributor relationships in convenience goods
markets Luca Pellegrini 2. Strategies to cope with retailer buying power
Susan Segal-Horn and John McGee 3. Horizontal competition in retailing and
the structure of manufacturer-retailer relationships John A. Dawson and
Susan A. Shaw 4. Retail purchasing prices: theoretical and empirical
viewpoints Roy Thurik, Vincent Dijk and Aad Kleijweg 5. Strategic
interaction within a channel K. Sridhar Moorthy and Peter Fader 6. Impact
of market characteristics on producer-distributor relationships Sudhir H.
Kale Part 2. Managing channel relationships 7. The wholesalers' role in
performing marketing functions: wholesaler versus manufacturer perceptions
Bert Rosenbloom 8. Expectancy theory: a framework for analysing
relationships between dependent yet autonomous channel members Elizabeth K.
LaFleur, Danny R. Arnold and Garry D. Smith 9. Model of franchisor market
penetration in an area of dominant influence Patrick J. Kaufmann and V.
Kasturi Rangan 10. Multiple issue bargaining in marketing channels: an
experimental test of Coleman's model Duangtip Tantiwong and Sunil Gupta
Part 3. Marketing channel evolution 11. Toward a strategic model of
marketing channel evolution Marc Filser and Edward W. McLaughlin 12.
From-home shopping: where is it leading? Eleanor G. May and Stephen A.
Greyser 13. Cosumer store choice and retail competition A. Stewart
Fotheringham 14. The impact of the charged balance of power from
manufacturer to retailer in the UK packaged groceries market Leslie de
Chernatony 15. Own labels: beliefs and reality Mark D. Uncles and Katrina
Ellis 16. Department store concessions: strategic decisions and consumer
reactions Peter J. McGoldrick