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Essay from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , course: Strategic Retail Marketing, language: English, abstract: The word Business Model is probably one of the most popular terms in the business environment today and due to its inflationary use, it probably has more wrong than right usages in everyday life. But what really defines a business model and what is it supposed to say? How does it relate to the strategy of a company? And what changes when you add the context of retail? Half of the following essay will answer these questions, before the second half will focus on the circumstances that have a major impact on retail business models today. Here, the focus will be on how internal and external changes affect business models and how they can be used positively. Here a short view of current trends and their impact in the environment of retail business models takes place. Finally, the focus is on how retailers can remain relevant with their business model in the long term, which is closely related to the ability to innovate.