Mark Birkin, Graham Clarke, Martin Clarke

Retail Location Planning in an Era of Multi-Channel Growth (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment, including branch scorecards, geographical information systems (GIS), spatial modelling and mathematical optimisation.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 258
• Erscheinungstermin: 27. März 2017
• Englisch
• ISBN-13: 9781317064534
• Artikelnr.: 48114211

Autorenporträt

Mark Birkin is Professor of Spatial Analysis and Policy and Director of the Consumer Data Research Centre (CDRC) at the University of Leeds. His major interests are in simulating social and demographic change within cities and regions, and in understanding the impact of these changes on the need for services like housing, roads and hospitals, using techniques of microsimulation, agent-based modelling and GIS. He has also been involved with many retail-based projects with a number of major blue-chip clients.

Graham Clarke is Professor of Business Geography at the University of Leeds. He has worked extensively in various areas of GIS and applied spatial modelling, focusing on many applications within urban/ social geography. Graham specialises in retail geography and model development in relation to retail store location planning. His major research interests relate to retail location planning in relation to the multi- channel growth strategies of retail organisations.

Martin Clarke is Professor of Geographic Modelling in the School of Geography, University of Leeds, and Deputy Director of the Consumer Data Research Centre. Martin's main interests are based around service analysis and planning. From 1990 to 2004 he was Chief Executive of GMAP Ltd, one of the most successful university spin- out companies in the UK that specialised in network planning and location analysis for some of the world's largest retail corporations.

Inhaltsangabe

1. Introduction 2. The dynamics of retail store location 3. GIS and models
for retail planning and analysis 4. Geodemographics and its role in retail
marketing and location planning 5:.Model-based methods for store network
planning 6. Exploring retail demand: estimation methods and future drivers
of change 7. Measuring the attractiveness of retail stores or shopping
centres 8. Network optimisation 9. Network reinvention 10. E-retailing 11.
Big data analytics and retail location planning 12. Conclusions