Retailing Down-Under (eBook, PDF)

• Format: PDF

Produktbeschreibung

This e-book contains papers on Retailing Down-Under; research on retail issues in Australia and New Zealand. The first paper looks at how retailers respond to a major economic downturn which is a situation most nations find themselves in today. The second paper continues the international theme by comparing Australian shoppers with American shoppers. The third paper considers an issue from a local perspective that is likely to be replicated throughout western shopping. In the next paper, the authors take the tension between local views and a global marketplace and consider how ethnocentric tendencies affect young New Zealand shoppers' perceptions of local and international retail brands. Despite the relatively short existence of both nations, Australian and New Zealand retail has had a varied and complex history. The next paper takes us on a journey through the history of New Zealand shop trading hours. The final paper in this e-book looks at the hedonic shopping experience of New Zealand customers.

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Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Emerald Group Publishing Ltd
• Erscheinungstermin: 23. Juli 2010
• Englisch
• ISBN-13: 9780857243287
• Artikelnr.: 38229875