Robert W. Weisberg

Rethinking Creativity (eBook, ePUB)

Inside-the-Box Thinking as the Basis for Innovation

• Format: ePub

Produktbeschreibung

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 10. September 2020
• Englisch
• ISBN-13: 9781108800846
• Artikelnr.: 62745986

Autorenporträt

Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.

Inhaltsangabe

Part I. Introduction: 1. Setting the stage: Introduction to the study of
creativity: 2. Creativity: What it is; Part II. Analytic Thinking in
Creativity: 3. Problem solving; 4. Case studies of creativity: the
universality of creativity; 5. Analogical thinking in problem solving and
creativity; Part III. The Question of Extraordinary Thought Processes in
Creativity: 6. How do you get to Carnegie hall? Practice, talent, and
creativity; 7. Insight in problem solving and creative thinking; 8. The
question of unconscious processes in creative thinking; 9. Genius and
madness; Part IV. The Psychometrics of Creativity: Can We Identify Creative
People?; 10. Testing for creativity: divergent thinking, executive
functioning, and creative thinking; 11. The search for 'the creative
personality'; Part V. The Bigger Picture: 12. Two confluence theories of
creativity; Part VI. The Neuroscience of Creativity: 13. The neuroscience
of creativity.