Tim Frick, Kate Eyler-Werve

Return on Engagement (eBook, PDF)

Content Strategy and Web Design Techniques for Digital Marketing

• Format: PDF

Produktbeschreibung

Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 266
• Erscheinungstermin: 17. Juli 2014
• Englisch
• ISBN-13: 9781135012939
• Artikelnr.: 41208793

Autorenporträt

Tim Frick is Principal at Mightybytes, a company focused on creating design-driven media solutions for a wide variety of corporate, education, arts, and non-profit clients since 1998. Mightybytes is a triple bottom line-friendly B Corp in Chicago. Tim is the author of media and marketing books that are used for professional development and by higher learning institutions in the U.S. and Europe. He is an avid environmentalist and cyclist.

Kate is a project manager with Mightybytes. Previous to working at Mightybytes, she spent two years training Walmart employees on environmental and social sustainability. She's the co-author of The Civic Apps Competition Handbook.

Inhaltsangabe

Chapter 1: Digital Marketing Strategy Basics Chapter 2: Content Strategy
Chapter 3: Design Strategy Chapter 4: Measurement Strategy Chapter 5:
Content Creation Chapter 6: Producing Web Video Chapter 7: Social Media:
Adapting nd Promoting Content Chapter 8: Digital Design Chapter 9:
Configuring Web, Email and Social Analytics Software Chapter 10:
Interpreting Metrics and Iterating Content Chapter 11: Climate Ride's Pedal
Power